Beau is the AI receptionist built into Boulevard, the booking platform used by many salons, spas and med spas. If you already book in Boulevard, it is the first one to try: it starts with your menu, hours and policies loaded and costs a published $125 a month per location. If you do not use Boulevard, it is not an option.
What Boulevard AI Receptionist (Beau) is
Boulevard's AI Receptionist, which the company calls Beau, answers your business phone line with an AI voice. It is built into the Boulevard platform rather than sold as a separate app Boulevard AI Receptionist ↗. Boulevard says it already knows your service menu, hours, location details and policies, so it needs no training Boulevard AI Receptionist ↗. It is aimed at salons, spas, med spas, wellness businesses and barbers Boulevard AI Receptionist ↗.
You turn it on by forwarding your main number to your Boulevard number and choosing when it should answer Boulevard setup guide ↗. Hands on testing is in progress. This review is based on Boulevard's feature page, its setup guide and its pricing page.
What it does well
Setup is light. Because Beau reads your existing Boulevard data, you skip the long script writing many standalone tools need, and you can hear a sample call first Boulevard AI Receptionist ↗ Boulevard setup guide ↗.
You control when it answers. It can run always on, only as a backup for calls the front desk misses, or only after hours Boulevard AI Receptionist ↗. It filters robocalls and spam, and handles routine questions about hours, the service menu and cancellation policy Boulevard AI Receptionist ↗.
It captures leads, which matters for med spas. Boulevard notes that most med spa clients do not book on a first call, so Beau takes the caller's name, contact details and area of interest, such as an injectables consult, and passes it to staff Boulevard AI Receptionist ↗. That turns an after hours inquiry into a callback list rather than a lost call.
Hand offs are built in. During business hours it can transfer callers to a live person, and after hours or with transfers off it takes a message Boulevard AI Receptionist ↗ Boulevard setup guide ↗. Staff get a summary and action items in the same inbox they already use to text clients Boulevard AI Receptionist ↗. A dashboard shows total calls, time saved and bookings captured Boulevard AI Receptionist ↗. Boulevard asks you to keep the original caller ID when forwarding so calls match client profiles Boulevard setup guide ↗.
It is set up with clinics in mind. For clinical businesses, setup includes adding an emergency disclaimer to the greeting Boulevard setup guide ↗. Boulevard lists HIPAA, SOC 2 and PCI Level 1 compliance on the feature page Boulevard AI Receptionist ↗.
Where it falls short
It only works for Boulevard customers.
Booking is often a link, not a finished appointment. The feature page says that when a caller is ready, Beau sends a booking link for the requested service, guides them to self book, or hands off to staff Boulevard AI Receptionist ↗. The setup guide describes it as booking and managing appointments Boulevard setup guide ↗. Confirm in a demo which one you will get.
Some details are missing. Supported languages are not stated, and the page does not explain call recording or consent practices Boulevard AI Receptionist ↗. It lists HIPAA compliance but does not say in plain words that this covers the AI's calls, so ask for that in writing Boulevard AI Receptionist ↗.
Pricing and plans
Beau costs $125 a month per location and includes 200 minutes. Extra minutes cost $0.60 each Boulevard AI Receptionist ↗. Boulevard warns you when minutes run low, and you can turn Beau off or change its settings Boulevard AI Receptionist ↗. Boulevard notes that prices may change Boulevard AI Receptionist ↗. There is no free plan and no stated free trial, though you can hear a sample call during setup Boulevard setup guide ↗.
You also need a Boulevard subscription. Boulevard's pricing page lists Essentials at $143 a month for one location with up to 5 providers, Premier at $234 a month (normally $293) with unlimited professionals, and Prestige at $328 a month (normally $410) with forms, 2,500 texts and 10,000 email blasts Boulevard pricing ↗. The Premier and Prestige prices were marked as a limited time offer for new customers Boulevard pricing ↗. Enterprise is custom, and annual billing saves 10 percent Boulevard pricing ↗. The pricing page does not state contract length Boulevard pricing ↗.
At about three minutes a call, 200 minutes covers roughly 66 calls a month per location.
Who should (and shouldn't) use it
- Good fit: salons, spas and med spas that already book in Boulevard and miss calls at busy times or after hours.
- Good fit: med spas that want consult leads captured and tied to client profiles Boulevard AI Receptionist ↗ Boulevard setup guide ↗.
- Skip it if: you are not on Boulevard and do not plan to switch.
- Skip it if: you need callers in languages other than English confirmed before you buy, since languages are not listed Boulevard AI Receptionist ↗.
Alternatives worth a look
- Zenoti AI Receptionist: books multi service visits and makes confirmation calls inside Zenoti, priced by quote Zenoti AI Receptionist ↗ Zenoti pricing ↗.
- My AI Front Desk: works with other booking software and handles calls and texts, from $99 a month My AI Front Desk pricing ↗.
- GlossGenius: a built in AI assistant for small salons at $50 a month GlossGenius pricing ↗.
- Fresha: its built in AI assistant costs $99.95 a month per location for Fresha salons Fresha pricing ↗.
- Upfirst: a standalone option from $24.95 a month for 30 calls that works alongside Square or Acuity Upfirst pricing ↗.
Where it appears
Upgrade pickThe Best AI Booking Assistant for SalonsOur pickThe Best AI Receptionist for Med SpasWhat’s good
- Native to Boulevard
- Published price
- Emergency disclaimer setup for clinical businesses
What to know
- Boulevard customers only
- Languages not stated
Key features
- 24/7, backup or after hours only call answering
- Knows your Boulevard service menu, hours and policies
- Captures leads such as injectables consult requests
- Live transfer to staff during business hours
- Spam and robocall filtering
- Summaries and action items in the shared client inbox
Works with
Questions people ask
How much does Boulevard's AI Receptionist cost?
$125 a month per location with 200 minutes included, then $0.60 a minute Boulevard AI Receptionist ↗. You also pay for a Boulevard plan, from $143 a month Boulevard pricing ↗.
Can Beau book appointments?
It helps clients book. The feature page says it sends a booking link or hands off to staff, while the setup guide says it books and manages appointments Boulevard AI Receptionist ↗ Boulevard setup guide ↗. Confirm in a demo.
Is Boulevard's AI Receptionist HIPAA compliant?
Boulevard lists HIPAA, SOC 2 and PCI Level 1 compliance on the feature page Boulevard AI Receptionist ↗. Ask Boulevard in writing whether that covers the AI's calls.
Can it answer only after hours?
Yes. You can run it always on, as a backup for missed calls, or after hours only Boulevard AI Receptionist ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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