SE Ranking is an all in one SEO platform with rank tracking, site audits, keyword and competitor research, backlinks, an AI writer and tracking of how AI assistants mention your brand. It is the best value full SEO toolkit we found for small businesses and freelancers, starting at $103.20 a month billed yearly. Full tracking of Google AI Overviews and ChatGPT costs extra, and some users report unwanted plan changes.
What SE Ranking is
SE Ranking is a web based SEO platform. It covers the core jobs in one place: rank tracking, a website audit, an on page checker, keyword suggestions, competitor research, backlink checking and monitoring, and a content editor with an AI writer that gives optimization tips SE Ranking site ↗.
It also tracks AI search. Its SE Visible tool tracks your brand's mentions, sentiment and share of voice across five major AI engines and compares you with competitors SE Ranking site ↗. Both main plans include daily AI prompt tracking and GEO research SE Ranking pricing ↗.
SE Ranking connects to Google Search Console, Google Analytics 4, Zapier and Make, and both main plans include MCP access so you can query your data from an AI assistant SE Ranking pricing ↗ SE Ranking site ↗.
What it does well
It covers a lot for the price. Core includes 10 projects, 2,000 keywords tracked daily, 250,000 audited pages a month, backlink research and 25 content articles for $103.20 a month billed yearly SE Ranking pricing ↗. Semrush's comparable Pro plan was listed at $139.95 a month in an independent July 2026 breakdown Style Factory ↗.
AI search tracking is built in. Core tracks 100 AI prompts a day and GEO research for five domains, which gives a first look at whether AI answers mention you SE Ranking pricing ↗. Many rivals sell this only as a separate product.
The trial is generous and needs no card. You get 14 days with up to 10 projects, 750 tracked keywords a day, 20 AI prompts a day and AI competitive research for three domains SE Ranking pricing ↗. Annual plans save 20 percent and include free migration SE Ranking pricing ↗.
Users like it. On Trustpilot SE Ranking scores 4.3 out of 5 from 708 reviews Trustpilot ↗. Reviewers praise its ease of use, responsive support and value, with one saying it does what pricier tools do for a third of the price Trustpilot ↗.
Local businesses get local tools. Core includes three locations and 1,500 local and map keywords, with extra locations from $18.40 SE Ranking pricing ↗.
Where it falls short
Full AI search tracking is an add on. Tracking Google AI Overviews, AI Mode, Perplexity and ChatGPT with 200 prompts needs the AI Search add on, at $89 a month or $71.20 billed yearly SE Ranking pricing ↗.
Billing complaints exist. Some Trustpilot reviewers say they were moved to more expensive plans without consent, and one reported rank tracking problems after a Google update Trustpilot ↗. Payments are non refundable unless the service was not delivered as promised SE Ranking pricing ↗. Check your billing settings and set reminders.
Core is for one person. It includes a single manager seat, and only one active session is allowed per login; extra seats start at $16 SE Ranking pricing ↗. Historical data on Core goes back only six months SE Ranking pricing ↗.
There is no free plan. If you are just starting, Google Search Console and Ahrefs Free cover the basics at no cost Search Console ↗ Ahrefs Free ↗. Hands on testing is in progress; we will update this review with results.
Pricing and plans
SE Ranking has two self serve plans and Enterprise. Yearly billing saves 20 percent and is paid upfront SE Ranking pricing ↗.
Core is $129 a month, or $103.20 a month billed yearly. It includes 10 projects, one seat, 2,000 daily tracked keywords, 100 daily AI prompts, 250,000 audited pages a month, 25 content articles and six months of history SE Ranking pricing ↗.
Growth is $279 a month, or $223.20 billed yearly. It includes 30 projects, three seats, 5,000 keywords, 250 AI prompts, 2 million audited pages, 50 content articles, page change monitoring and all time history SE Ranking pricing ↗.
Enterprise has custom limits and pricing SE Ranking pricing ↗.
Add ons include AI Search from $89 a month ($71.20 yearly), an Agency Pack at $69 a month and API access at $45 a month, both yearly only SE Ranking pricing ↗.
The free trial lasts 14 days with no credit card SE Ranking pricing ↗. You can cancel or change plans at any time SE Ranking pricing ↗.
Who should (and shouldn't) use it
- Good fit: small businesses that want keyword research, rank tracking and audits in one tool SE Ranking pricing ↗ SE Ranking site ↗.
- Good fit: freelancers and small agencies who need good value per project SE Ranking pricing ↗.
- Good fit: owners who want an early read on AI search visibility SE Ranking pricing ↗.
- Skip it if: you only need help writing optimized pages. Surfer is cheaper for that Surfer pricing ↗.
- Skip it if: you are not ready to pay. Start with free tools Search Console ↗.
Alternatives worth a look
- Surfer: a content focused tool from $49 a month billed yearly Surfer pricing ↗.
- Ahrefs Free: free site audits and keyword data for websites you verify Ahrefs Free ↗.
- Semrush: the best known all in one platform, with Pro listed at $139.95 a month Style Factory ↗.
Where it appears
Our pickThe Best AI SEO ToolWhat’s good
- Good value
- AI search tracking included
- No card trial
What to know
- Full AI Overviews tracking is an add on
- Complaints about plan changes
Key features
- Rank tracking
- Website audit and on page checker
- Keyword and competitor research
- Backlink checker and monitor
- Content editor and AI Writer
- SE Visible AI search visibility tracking
Works with
Questions people ask
How much does SE Ranking cost?
Core is $129 a month or $103.20 billed yearly, and Growth is $279 or $223.20 billed yearly SE Ranking pricing ↗.
Does SE Ranking have a free trial?
Yes, 14 days with no credit card SE Ranking pricing ↗.
Does SE Ranking track AI Overviews and ChatGPT?
Core and Growth track AI prompts daily. Full tracking of AI Overviews, AI Mode, Perplexity and ChatGPT needs the AI Search add on from $89 a month SE Ranking pricing ↗.
Is SE Ranking worth it?
For most small businesses, yes. It scores 4.3 out of 5 on Trustpilot from 708 reviews, with praise for value and support Trustpilot ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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