Luma AI is a paid platform for making AI video and images, with its own Ray video models plus third party models such as Kling, Veo and Seedance in one credit system. It is worth a look for creators and agencies who want many models with commercial use in one place, but there is no free plan and it costs more to start than Adobe Firefly or Runway.
What Luma AI is
Luma AI makes generative video and image models and sells access to them through a web platform. Its newest video model is Ray3.2, which Luma says lets you direct video the way you would direct a shoot, with frame level control and continuity across cuts Luma AI ↗. Its image model, Uni 1, carries style and character references across assets Luma AI ↗.
The platform is not limited to Luma's own models. The pricing page lists credit costs for third party models including Seedance 2.0 and 2.5, Kling 3.0 and Kling Omni, Veo 3.1, Minimax H3, Flux 3, GPT Image 2 and Nano Banana Luma pricing ↗. It also includes ElevenLabs voice, sound effect and music tools Luma pricing ↗.
On Pro and Ultra plans you get more use of Luma Agents, which Luma says research, generate and refine across video, image, audio and text while keeping a brand consistent Luma pricing ↗ Luma AI ↗. Luma also offers APIs for Ray3.2 and Uni 1.1, and its client list includes agencies such as Dentsu, Publicis Groupe and Serviceplan Luma AI ↗.
What it does well
Model choice is the main strength. One subscription covers Luma's Ray models and several of the top ranked video models from other companies Luma pricing ↗. On the Arena text to video leaderboard, Seedance 2.0, Seedance 2.5, Minimax H3 and Flux 3 Video all sit in the top 10, and Luma lists every one of them Arena leaderboard ↗ Luma pricing ↗.
Commercial use is included from the first paid plan. Plus lists commercial use and edit access for guest collaborators Luma pricing ↗.
The tools cover a full workflow. Beyond generation, you can reframe and upscale video to 1080p or 4K, remove backgrounds, add lip sync and create voiceovers or music, all billed from the same credits Luma pricing ↗.
Ray3.2 credit costs are clear. A 5 second clip costs 20 credits in draft quality, 100 at 720p and 400 at 1080p Luma pricing ↗. With 10,000 credits, Plus covers about 100 five second clips at 720p, or 25 at 1080p, if you use only Ray3.2.
Where it falls short
There is no free plan listed on the pricing page Luma pricing ↗. You have to pay at least $25 a month to try it properly.
Luma's own models are not the leaders. On the Arena leaderboard, Ray 3 ranks 31st and Ray 2 ranks 46th Arena leaderboard ↗. Ray3.2 was not listed when we checked Arena leaderboard ↗. You can still use stronger third party models, but they cost more credits. Veo 3.1 with audio costs 280 credits per second, so 10,000 credits buy only about 35 seconds of it Luma pricing ↗.
The pricing page leaves out details. It does not say whether credits roll over, whether you can buy top ups, or what the refund and cancellation terms are Luma pricing ↗. Team and Enterprise plans have no public price Luma pricing ↗.
Hands on testing is in progress, and we will update this review.
Pricing and plans
Plus costs $30 a month, or $25 a month billed yearly ($300). It includes 10,000 credits, Luma and third party image and video models, edit access for guest collaborators and commercial use Luma pricing ↗.
Pro costs $90 a month, or $75 a month billed yearly ($900). It includes 40,000 credits and 4 times the usage of Luma Agents Luma pricing ↗.
Ultra costs $300 a month, or $250 a month billed yearly ($3,000). It includes 150,000 credits and 15 times the usage of Luma Agents Luma pricing ↗. Luma says yearly billing saves up to 20 percent Luma pricing ↗.
Team adds member management, shared projects, usage analytics, shared credits and SSO. Enterprise adds custom fine tuning and training. Both require contacting sales Luma pricing ↗. No free plan or free trial is listed Luma pricing ↗.
Who should (and shouldn't) use it
- Good fit: creators and agencies who want to try many video models without paying for each one separately Luma pricing ↗.
- Good fit: brands that need consistent style or characters across many assets Luma AI ↗.
- Good fit: teams that need SSO and shared credits, via the Team plan Luma pricing ↗.
- Skip it if: you want to try AI video for free; Luma lists no free plan Luma pricing ↗.
- Skip it if: you only need a few short clips a month; Adobe Firefly Standard at $9.99 a month also includes Luma models Adobe Firefly plans ↗.
- Skip it if: you mainly need talking avatar videos; a tool like HeyGen is built for that.
Alternatives worth a look
- Adobe Firefly: $9.99 a month for 2,000 credits, with partner models from Runway, Kling, Luma and Topaz in one app Adobe Firefly plans ↗.
- Runway: Standard costs $15 a month, or $12 billed yearly, for 625 credits, a cheaper paid starting point Runway pricing ↗.
- Kling: has a free plan with daily credits, so you can test before paying eesel AI, Kling ↗.
- Google Gemini Omni Flash: the top ranked model on the Arena text to video leaderboard Arena leaderboard ↗.
Where it appears
ComparedThe Best AI Video GeneratorComparedThe Best Free AI Video GeneratorWhat’s good
- Commercial use on paid plans
- Several models
- Yearly discount
What to know
- No free plan listed
- Costs more than Runway to start
Key features
- Luma and third party image and video models
- 10,000 credits on Plus
- Commercial use on paid plans
- Luma Agents on Pro and Ultra
Questions people ask
Is Luma AI free?
No free plan is listed on Luma's pricing page. Plans start at $30 a month, or $25 a month billed yearly Luma pricing ↗.
How much does Luma AI cost?
Plus is $30 a month for 10,000 credits, Pro is $90 for 40,000 and Ultra is $300 for 150,000. Yearly billing lowers these to $25, $75 and $250 a month Luma pricing ↗.
Can I use Luma AI videos commercially?
Yes. Commercial use is listed on the Plus plan and above Luma pricing ↗.
How many videos can I make with Luma Plus?
It depends on the model. A 5 second Ray3.2 clip costs 100 credits at 720p, so 10,000 credits cover about 100 such clips Luma pricing ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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