Constant Contact is a long running email marketing platform with an AI copy generator on every plan and an AI campaign builder from its Standard plan up. It is a reasonable choice for owners who want phone support, SMS and a 30 day money back guarantee, but MailerLite gives more AI for the money and has a free plan.
What Constant Contact is
Constant Contact is an email marketing tool for small businesses and nonprofits. You build a contact list, design emails, send campaigns and automate follow ups like welcome emails Constant Contact pricing ↗. It also offers SMS marketing, social and Google ad tools on higher plans Constant Contact pricing ↗.
It sells three main plans: Lite, Standard and Premium Constant Contact pricing ↗. Each plan's price rises with the size of your contact list, and each lets you send a set multiple of your contact count per month Constant Contact pricing ↗. A Teams option covers businesses with five or more accounts at custom pricing Constant Contact pricing ↗.
AI shows up in two places. An AI copy generator is on every plan, and an AI campaign builder and AI content recommendations come with Standard and Premium Constant Contact pricing ↗.
What it does well
AI copy is available from the cheapest plan. Some rivals hold AI writing back for higher tiers; Mailchimp, for example, puts it on Standard and up Constant Contact pricing ↗ Mailchimp pricing ↗. On Constant Contact even Lite users can draft subject lines and body copy with AI Constant Contact pricing ↗.
It is low risk to try. The free trial needs no credit card, and a 30 day money back guarantee gives a full refund if you cancel within 30 days of signing up Constant Contact pricing ↗.
Support is a strength. Live phone and chat support come on every plan, and Premium adds a dedicated priority support team Constant Contact pricing ↗. That matters for owners who would rather call someone than read help articles.
It goes beyond email. SMS is an add on from $10 a month for 500 messages on Lite and Standard and is included on Premium, and Premium adds Google Ads management and SEO recommendations Constant Contact pricing ↗. Nonprofits can save up to 30 percent on a 12 month prepay Constant Contact pricing ↗.
Where it falls short
There is no free plan Constant Contact pricing ↗. MailerLite, Mailchimp and Brevo all offer free tiers for small lists MailerLite pricing ↗ Mailchimp pricing ↗ Brevo pricing ↗.
Pricing takes work to understand. The headline prices assume annual billing and a small list, the FAQ lists different monthly prices, and the cost for larger lists is not shown in one simple table Constant Contact pricing ↗. Confirm your real price with your contact count before you buy.
Send caps can cost you. Lite allows 10 times your contacts in sends per month, Standard 12 times and Premium 24 times Constant Contact pricing ↗. Going over does not stop your emails but costs $2 per 1,000 extra sends Constant Contact pricing ↗.
The best AI features cost more. The AI campaign builder starts on Standard, which lists at $35 a month on monthly billing Constant Contact pricing ↗. MailerLite includes AI writing and send time tools on its $12 paid plan MailerLite pricing ↗. Hands on testing is in progress; we will update this review with results.
Pricing and plans
Constant Contact lists these starting prices, which rise with list size Constant Contact pricing ↗. Lite is $12 a month ($10.20 billed annually), with 1 user, 1 custom segment, 10 times your contacts in monthly sends and 1 automation template. Standard is $35 a month ($29.75 annually), with 3 users, 10 segments, 12 times sends, 3 automation templates and the AI campaign builder. Premium is $80 a month ($68 annually), with unlimited users and segments, 24 times sends, custom automations and 500 SMS a month included.
Prepaying 12 months saves up to 15 percent, and verified nonprofits save up to 30 percent on a 12 month prepay Constant Contact pricing ↗. Inbox Preview is a $10 a month add on Constant Contact pricing ↗. The free trial needs no card, though the page does not state its length, and there is a 30 day money back guarantee Constant Contact pricing ↗.
Who should (and shouldn't) use it
- Good fit: owners who want phone support and AI copy help without paying for a top tier Constant Contact pricing ↗.
- Good fit: nonprofits that can prepay for a year and claim the discount Constant Contact pricing ↗.
- Skip it if: you want a free plan to start; MailerLite, Mailchimp or Brevo have one MailerLite pricing ↗ Mailchimp pricing ↗ Brevo pricing ↗.
- Skip it if: you send to a big list often, where send caps and overage fees add up Constant Contact pricing ↗.
Alternatives worth a look
- MailerLite: our pick, with a free plan for 250 subscribers and AI writing on paid plans from $12 a month MailerLite pricing ↗.
- Mailchimp: our upgrade pick, with more AI and room to scale; AI starts on its Standard plan Mailchimp pricing ↗.
- Brevo: our budget pick for large lists you email less often, with a free plan of 300 emails a day Brevo pricing ↗.
Where it appears
ComparedThe Best AI Email Marketing Tools for Small BusinessesWhat’s good
- AI copy on all plans
- No card trial
- 30 day money back guarantee
What to know
- Contact tier prices on a separate page
- Overage fees beyond send caps
Key features
- AI copy generator (all plans)
- AI campaign builder (Standard and Premium)
- Send caps by contact count
Questions people ask
How much does Constant Contact cost?
Lite starts at $12 a month, Standard at $35 and Premium at $80, with lower rates on annual billing. Prices rise with your contact count Constant Contact pricing ↗.
Does Constant Contact have a free plan?
No. It has a free trial with no card required and a 30 day money back guarantee Constant Contact pricing ↗.
Does Constant Contact have AI?
Yes. Every plan has an AI copy generator, and Standard and Premium add an AI campaign builder Constant Contact pricing ↗.
What happens if I go over my Constant Contact send limit?
Your emails still send, but extra sends cost $2 per 1,000. You can upgrade your plan to avoid overages Constant Contact pricing ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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